Designing consistent artwork sizes is essential for a clean, professional-looking website. Standardizing your image dimensions—whether they’re landscape banners, square tiles, or logos—helps maintain visual balance, improves page load performance, and ensures your graphics look sharp on all devices. In this guide, we’ll outline recommended sizes and aspect ratios to build a cohesive design system for your site.
| Layout | Target Display Width | 16:9 Export Size | 1:1 Export Size | Use Cases |
|---|---|---|---|---|
| 1-across | ~1200 px | 2400 × 1350 px | 2400 × 2400 px | Full-width hero banners, large feature images |
| 2-across | ~600 px each | 1200 × 675 px | 1200 × 1200 px | Product blocks, portfolio entries, blog posts |
| 3-across | ~390 px each | 780 × 438 px | 780 × 780 px | Cards, services, blog teasers |
| 4-across | ~285 px each | 570 × 321 px | 570 × 570 px | Thumbnails, icons, mini tiles |
Logo Standards
To ensure consistency and flexibility across all applications, all logo source files should adhere to the following standards:
- Canvas Size (Standard): 1500 × 1500 pixels
- Margin Guides: 100 pixels from each edge
- Purpose: Provides sufficient clear space for scaling, cropping, and uniform presentation across digital and print media.
For high-resolution or 4K templates (4000 × 4000 pixels), apply proportional guides at 260 px and 3740 px from the canvas edges to maintain the same relative margins.
Each logo should be exported at 960 pixels wide and provided in three formats: JPG, PNG, and WEBP. These formats cover traditional, transparent, and modern web-optimized use cases respectively.
The standard file naming format is as follows: [company_domain_sld]-logo-960.png
For example, if the secondary-level domain is “centrismusic,” the exported logo file would be named “centrismusic-logo-960.png.”
💡 Usage Notes
- Always export at 2× resolution and display them at half size in CSS for crispness.
- Keep consistent horizontal gutters (≈20–30px) between items.
- This system lets you swap square or landscape versions interchangeably without breaking your grid.
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